“Create great content! Create great content!” Are you sick of hearing this catchphrase yet? Well, it?s probably going to be a while before this one goes away, because it?s getting harder and harder to do SEO without having ?great content? to leverage in the process. Luckily, there are many paths to content greatness, and with […]
One of the best ways to approach evergreen content that draws in search traffic for years to come is to answer a question. At WordStream, some of our most-trafficked pages and blog posts were specifically created to answer a question. A post from 2009 called ?12 Ways to Find Anyone?s Email Address? gets tens of […]
My friend Andreas over on the product team at WordStream is fond of saying, ?Make it spicy,? as in, ?Here?s some dry, descriptive copy of what this tool does. I?ll leave it up to Marketing to make it spicy.? Depending on your industry, the right level of ?spiciness? can be difficult to achieve. For example, […]
You?re a marketer, not an artist, but you still have good reason to create content that is not just helpful and well-written, but meaningful and memorable. That?s because content that sticks in the mind tends to get referenced over and over, and getting referenced equates to links, traffic, and authority, all things that you, as […]
Many content marketers will tell you the importance of having an editorial calendar. I?ve advocated for them myself in the past ? keeping an editorial calendar offers a number of clear benefits for business bloggers. But the fact is, I currently don?t run a strict editorial calendar. I plan out our schedule for a week […]
If you?ve been playing the SEO game for a year
internet reklam or more, odds are you?ve got the basics down by now. By ?basics,? I mean stuff like: Keyword research ? You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven […]
It takes all kinds of keywords to make up a website, from head terms to the long tail, and different types of keywords accomplish different goals. Some drive tons of traffic, others are important for establishing authority. Then there are the keywords that convert. If you?re trying to sell a product or service through your […]
I?m sure you?ve seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M?s or taco pizza instead of taco salad. This is like that, only less delicious. (But reading, like celery, has negative calories!) Here are a few ideas to help you a) use your time more efficiently […]
Over at the WordStream blog, we typically publish a list of our most popular content at the end of every month and every year. This is more than a way to drum up a few more views for those blog posts ? it?s an opportunity to learn from our own successes and apply those lessons […]
Interviews with experts or industry ?celebrities? are a staple on business blogs, but the group interview ? asking multiple experts the same question or set of questions ? is relatively underused. This may be because it takes more effort than interviewing a single person ? but, as with anything else in marketing (or, you know, […]
Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributions come from real experts: in-house and independent Internet marketers.
